Tip 12: Invite People to Visit Your Organisation

Kindly provided by Kerri Tilby-Price from Exult (helping non-profits grow).


Giving donors (or potential donors) the opportunity to watch your programmes or projects in action can be a really effective way to grow your donations. Not only do they get to see the quality of the service you deliver, they get to see the impact it makes first-hand.

Where possible, invite major donors out one at a time so that you can give them your undivided attention and put what they are watching (or participating in) into context. Make sure you are well prepared for the visit and allow plenty of time to tell stories, answer questions, and introduce them to clients, staff and volunteers.

Your donor should leave with fresh insights about what your organisation does and why you do it. Most importantly, they should leave feeling like they are a treasured part of the team.


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